Goldie B.


About Us


My passion for skincare began at an early age. After going the traditional route of college and "regular" jobs, I took a huge leap of faith and went back to school to earn my license in esthetics. After working in the spa business for a couple of years, I began making products to use on myself, and soon got the idea of starting a business and naming it "Goldie B."

The business is named after my two grandmothers: Goldie and Beatrice. Both women taught me to treat people with respect, prioritize family, and maintain a mental grit to get through those challenging moments in life. 

What started as a skincare line, soon grew into a full line of natural and organic bath and body products, as well as plant-based products for the home. 

The best part of my week is creating products I love. Sharing your passion is one of the easiest ways to spread positive energy.

--Kelli Shelton, L.E., and Owner of Goldie B. 



Skincare is not as complicated as people may think. To achieve the best looking skin possible, I always encourage clients to focus on their overall health and lifestyle. There isn't a cream on the market that will erase the damaging effects of an unhealthy lifestyle. What you put into your body is just as important as what you put on the outside. 

Healthy products should be available to anyone who wants them. We do not believe in really trendy ingredients or charging hundreds of dollars for our products. We like to keep things simple, uncomplicated, affordable, and fun. We never make anything that we would not use on ourselves or our family members. 



Goldie B. products are handmade in small batches. We buy ingredients from a variety of suppliers who manufacture organic, nontoxic, and cruelty-free products. We are a certified Leaping Bunny business, and are continually searching for ingredients that meet our standards while keeping costs as low as possible for our customers. 

We name our products after important people and places in our lives. A lot of time, energy, and love goes into our business, because we want the best for our friends, families, and you.

You can find more information about our products on our FAQ page.